You’re not broken. Your marketing measurement is.
For nearly 20 years, platforms like Google and Meta took credit for revenue they didn’t drive. Agencies backed them up. You optimized what looked good, not knowing that it wasn’t actually working. And when your CFO asked why revenue was flat, when your board asked about marketing’s impact, all you had was a flimsy dashboard and loads of anxiety.
Now there is a way out.
Breaking News
Whistleblower Steps Forward: “We were wrong.”
Platforms hooked us. Agencies enabled them. Agency CEO finally admits: “We f*ed up.” Watch the moment the last-click dam breaks.
You May Not Even Know You Have a Problem
Last-click addiction is silent. Subtle. Often disguised as “good reporting.” But if you’ve ever said the phrase “our ROAS looks great” and then squinted at revenue… it’s time for some self-reflection.
Resources to Break the Habit
Marketing leaders have recovered from last-click addiction with the support of performance agency, Silverback Strategies. You can tap into their guidance here.
You are not Alone.
Thousands of executives are feeling lost and powerless. Their faces are blurred, but their struggles are crystal clear.
"Someone Googled us after seeing a billboard, a direct mailer, two TV spots, and a lunch-and-learn with Gloria Estefan. Our paid search ad got the credit. So I cut the billboard. Killed the TV. Never called Gloria back. Then the leads dried up."
CMO | 9 MONTHS CLEAN
"Every month, my marketing lead gave me a chart. Said the ROI was through the roof. So I took it to the board. Told them we were printing money.
Then someone asked, 'Where’s the money?"
CEO | 12 MONTHS CLEAN
"Marketing costs were up. Revenue was down. But I stopped arguing. Signed off on the new budget. Because if I pushed back, I was the problem."
CFO | 2 MONTHS CLEAN
Ready to break free from last-click addiction?
Join hundreds of companies who have recovered and are now growing faster than ever with modern measurement.
ROI Reality Check
Book your one-on-one session to find budget wins and waste.
Learn MoreHow to Heal Your C-Suite
Rebuild trust between CEO, CMO, and CFO
Prove Marketing Impacts RevenueTalk to an Expert
We help marketers break last-click addiction and increase revenue.
For Journalists Who Are Brave Enough to Report the Truth
We’ve gone public. You should too.
View the Press KitMarketers and bottom lines everywhere are suffering. It’s your turn to spread the word. We’ve packaged everything you need to fan the flames of reform, with full attribution.
- Campaign press release
- Clips from the apology tour
- Campaign video assets
- Pixelated confessions